23 Sep Top ten product development mistakes to avoid
The first stage of starting out a new design project kicks off with that all-important product development phase – giving life to a product design through various steps and processes. However, one wrong turn during development can create problems that can delay the final output or even cause the project to be stalled or cancelled!
So, what are the warning signs to watch out for? Here are ten of the top product development mistakes to avoid.
- You are not considering your target audience/end-user
Who will you be designing a product for? And how will your product solve their pain points and their needs? If you leapfrog over this important step of identifying your customer’s core needs, you would have skipped on one of the most important building blocks of your product development.
- You do not have clear design goals in place
What do you want and need to achieve with your design? Are you providing an alternative to an existing feature in the market or creating something brand new? And how will this fit into the market? Your goals need to be clear to define the road ahead. If you start too early without having your guidelines in place, it could spell catastrophe for your product development.
- You do not have a clear strategy in place
How will your product development phases flow into one another? Do you have a solid system in place that will dictate the flow and keep the process agile? If not, you could be setting yourself up for failure.
- You are not adhering to your budget
Playing loose and free with your product design development will cost you in the long run, which is why it is so important to stick to the budget that you have.
- You are treating your project deadline as an after-thought
Know the phrase “time is money?” If you are working a big client project and not sticking to budgets or disrespecting project milestones, you could lose not only the final fee of the completed project but also lose out on the costs of producing the end result.
- You are not working together as a team
If each team member is working in a “silo” or simply following their own course of action, there will definitely not be cohesion in the product development phase.
- You are not considering what your competitors are doing
Knowing what your competitors are doing differently in your specific niche will give you an idea of how you should be innovating to stand out from the competition. However, if you do not care for this, you might end up producing a product that is not unique or better than your competitors!
- You are chasing trends
Even though you should be keeping an eye on your competitors and the commercial aspect of your industry, you need to understand that trends are fleeting. Do not design for the short-term – design for the long-term.
- You are not considering intellectual property or didn’t do your research
Have you ensured that your design does not overlap with another existing product? It is important that you do not infringe on copyright – you could cause irreparable damage to your business and credibility!
- You haven’t considered regulatory requirements
Does your planned product have certain regulations and standards it needs to adhere to? If you do not plan for or factor in these standards, your product will not be able to go to market.
Make your product development pages airtight
If you remain cognizant of some of the biggest mistakes that could be made during your project development phase, you will be able to pre-empt unnecessary mistakes and help you and your team to complete a successful project – every time.
At Moss&Schmidt, we pride ourselves on slick product development shaped by our years of experience. Contact us today if you are in the market for products that will delight from development to the finished result.