In the scope of industrial design, market research is investigating a problem that doesn’t yet exist. It’s the very first step of the industrial design process, where we help clients define exactly what they want to achieve.
At this stage, we aren’t really working towards a product, but rather, a solution. Our areas of expertise include:
Market research for industrial design is all about evaluating options. We will present an array of suitable solutions, giving you the autonomy to choose what you think is best.
Like the rest of our industrial design process, we work with the end user in mind. By taking the time to thoroughly understand their problem with market research, we seek to optimise your ideas until they find a balance between function, aesthetics, and marketability.
As a boutique industrial design team in Melbourne, we can guarantee you:
Every project we undertake is unique. That’s why we approach market research on a case-by-case basis. Products are designed with different users in mind, and we want to find out exactly what will work for some, but not for others.
We have a world of experience in industrial design and market research. We know what it takes to make products, and before that, we take the time to know why they need to exist. For over 10 years, we have built solid relationships with clients and manufacturers alike.
We create products for people to use in the real world. Throughout every step of the industrial design and market research process, we place an emphasis on treating people and the environment with the utmost degree of responsibility.
We are great at developing concepts through our market research. We supplement this with an intuitive knowledge of engineering and design. No matter what stage your idea is at, from inception to reality, we are here to offer you a comprehensive service.
That’s what we want to find out with market research and research consulting. Unless you want to directly compete with an already established product, we need to find a point of different.
Although there may be several solutions to the problem you pose, there’s only one that will be perfect. We will find out exactly what that solution is through market research,
That’s a tricky one. Usually, the proof is in the sales results. However, we can get a good idea of exactly what we need to achieve with qualitative and quantitive data.