When it comes to visualising a new product, it is important to not just hit the ground running. Your initial strategy needs to include concept testing as a starting point. Concept testing can be defined as a process that allows you to bounce off new ideas...
Outsourcing is for many companies nowadays a perfect solution to not only cut costs when it comes to various business areas such as production and design, but it also allows these businesses to get access to top talent either inland or across borders. However, as beneficial...
Product research is that golden thread that ties together every project that a business plans to undertake. Forming that invisible bridge between concept and viability, it can be the difference between the success and failure of a campaign, and help a company with its future...
When a great idea for a brand-new product takes hold for a business, it can be easy to jump the gun and immediately start planning and briefing in designs to get the ball rolling as fast as possible to get said product to market. However, this...
Computer-aided design – or CAD, for short – is an integral part of operations for industrial designers, architects, engineers and more. Used in various industries, from small scale projects to those with a bigger scale, such as automotive and shipping designs. Because of its niche nature,...
Did you know that, on average, manufacturers outsource up to 80% of their products? Outsourcing has been part of businesses’ strategic plans for over 40 years – in fact, outsourcing was already in use in the 70s when companies started to look at external providers...
There is no denying that outsourcing across the globe continues to grow as businesses realise the benefits of making use of top talent across the globe. According to Statista, the 2019 global outsourcing industry was worth about US$92.5 billion, and more recently, studies indicate a...
Launching a new product can often be the culmination of a life-long dream to realise the next goal of a business. However, before the road to launch can begin, the first step needs to be considered; that of research. Now, the research phase is integral: not...
When it comes to our modern, digitally-enabled world, breaking down borders when it comes to manufacturing goods and products are no longer bound to just our own areas of operation. Even industrial designers can work remotely to provide designs for clients across the globe! Of the...
When resources aren’t readily available in-house for product manufacturing, businesses often look to either contract manufacturing or outsourcing as means to complete a product’s life cycle. These considerations can ensure that the number of products produced will align with market demand and expectations, allowing companies...